AI Insights · Timothy · January 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q4 2021
Explore the performance of the top 5 delivered meal kits and specialty foods applications in New Zealand during Q4 2021, including key metrics on downloads, revenue, and active users.
In Q4 2021, the delivered meal kits and specialty foods sector in New Zealand saw varying performance across the top applications. Here’s a breakdown of the key metrics for the top 5 apps, based on data from Sensor Tower.
HelloFresh: Meal Kit Delivery experienced consistent weekly downloads, peaking at 2.7K in the first week of November and declining to 1.4K by the end of December. Weekly active users saw a slight decline from 51.6K at the beginning of October to around 46.7K by the end of December.
My Food Bag had modest weekly downloads, starting at around 500 and ending the quarter at 332. The downloads exhibited a downward trend, particularly noticeable from mid-November onwards.
Vivino: Buy the Right Wine reported relatively stable weekly downloads, fluctuating between 85 and 152 throughout the quarter. The app’s weekly revenue was relatively low, peaking at $4 in the last week of October. Active user numbers remained steady, ending the quarter at approximately 514.
EveryPlate: Cooking Simplified saw minimal activity in terms of weekly downloads, with numbers ranging from 1 to 9. The app did not generate any notable revenue or active user data.
My Muscle Chef also had very low weekly downloads, with a peak of 13 in the last week of November. Like EveryPlate, it did not show significant revenue or active user metrics during the quarter.
For more detailed insights and data on app performance, visit Sensor Tower.
